Marketing Subcommittee Annual Report 2021

submitted by Paula Hickner

Current Roster

  • Paula Hickner, chair (2023)
  • Lynne C. Jaffe (2024)
  • Denise McGiboney (2024)
  • Elizabeth H. Cribbs, ex officio (2024)

List of Previous Goals and Progress Made

  • Investigate replacement for Café Press Shop
    • Goal met: a successful limited-time campaign was added at Bonfire
  • Investigate virtual Silent Auction
    • Goal met: Bidding Owl was investigated as a platform for a virtual Silent Auction
  • Acquire an array of unique and desirable items to offer at the 2021 silent Auction, if possible
    • Goal not met: Silent Auction was not held in 2021
  • Continue to create and maintain desirable merchandise on the MLA Shop at Café Press and Bonfire, including MLA/TLA Online 2021 Annual meeting logoed merchandise
    • Goal met as articulated above

List of Future Goals

  • Continue offering merchandise through Café Press and Bonfire
    • Goal Area: Organizational Excellence, Objective 1 from MLA’s Strategic Plan: Develop and sustain the resources to ensure the vitality of the Association, its programs and services
  • Implement Bidding Owl for 2022 silent auction with a possible trial run offering gift cards on Giving Tuesday, November 2021
    • Goal Area: Organizational Excellence, Objective 1 from MLA’s Strategic Plan: Develop and sustain the resources to ensure the vitality of the Association, its programs and services
  • Continue to create and maintain desirable merchandise on the MLA Shop at Café Press and Bonfire, including Salt Lake City 2022 Annual meeting logoed merchandise
    • Goal Area: Organizational Excellence, Objective 1 from MLA’s Strategic Plan: Develop and sustain the resources to ensure the vitality of the Association, its programs and services