Development: Marketing Subcommittee Annual Report 2023

submitted by Rebekah Hill

1. Use funds approved to order a small run of logoed socks (from Sock Guy) to offer at the silent auction in St. Louis.
- Goal met.
2. Use Bidding Owl for silent auction.
- Goal met.
3. Continue to maintain LC music classification posters at the MLA Shop at Cafe Press; plan a campaign for the 2023 Annual Meeting on Bonfire targeting past popular logoed merchandise; evaluate success of partnership with Sock Guy after Annual Meeting.
- Goal met with one pivot — did not have a Bonfire campaign but offered past logoed merchandise at silent auction; partnership with Sock Guy was successful.

1. Continue to use Bidding Owl for silent auction.
- Goal Area 3. Cultivate Inclusivity.
- Objective 3.5. Prioritize accessibility at all MLA events, in-person and virtual, and in all MLA virtual spaces.
- Bidding Owl allows us to offer physical items for those at Cincinnati meeting, and additionally we can offer gift cards that can be bid on virtually by any attendees and raise money for the MLA Fund.
2. Continue to sell MLA-logoed socks (from Sock Guy) at the silent auction in Cincinnati; continue to maintain LC music classification posters at the MLA Shop at Cafe Press.
- Goal Area 2. Develop and Retain Membership.
- Objective 2.5. Encourage member retention through targeted programs and support for member engagement at all career levels.
- Explore QR code or another cashless payment method for MLA-logoed socks at silent auction.
3. Revisit a campaign for the 2023 Annual Meeting on Bonfire with logoed merchandise created for the Cincinnati meeting; evaluate success of campaign after Annual Meeting.
- Goal Area 2. Develop and Retain Membership.
- Objective 2.5. Encourage member retention through targeted programs and support for member engagement at all career levels.
- Have a contest, soliciting designs from membership to be voted on for selection as the 2023 Annual Meeting logo.

Music Library
Association